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Closing the Loop: Work Smarter -  Together

9/10/2015

 
What does closing the loop mean? Currently we take, make, waste - a linear use of material goods that is wasteful and unsustainable. To close the loop, one must design in terms of the full cycle of materials.  It really means creating systems or relationships that interconnect the processes of where things come from, how will it be used, and where is it going after use. For example, if you make silk clothing and you want to close the loop and have a thriving business. You would consider every aspect of how you do business. You'd want to support the overall environment of the silk producers so that you ensure you have silk and you know where it’s coming from. You could support the silk weavers by buying from them individually or with a silk buyers club to get bulk shipping rates. Then as a part of your sales and marketing you offer a percentage of sales to go to reforestation or water sanitation for the area of where your silk comes from to support the ecology and the people that live there while ensuring their practices are environmentally and socially just. This could happen through direct relationships or through a nonprofit partnership, which is also beneficial to your marketing legitamacy. Your choice of using silk in the first place is a material that is designed for decomposition - it will decompose to dust safely. So you must think about the design of the product itself. Moreover, a buy back or credit program that allows customers to trade in their old clothes for a credit or coupon could enhance long term sales and customer loyalty.  All this while the returned silk items could be shredded or refashioned into another product or material you sell to a business. The fact that your business is thoughtful, efficient, and proactive in strategic partnerships will attract customers that will support your work. 

This is a quick example of how system or program design in your business or organization closes the loop through relationships, conscious business practices, and system designs that respect for where materials come from and where they will go after typical use. Join the circular economy by having programs that close the loop and make you shine from all angles. 

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